We work with scientists, investors, and entrepreneurs to make groundbreaking good food a reality. We focus on clean meat and plant-based alternatives to animal products—foods that are more delicious, safer to eat, and better for the planet than their outdated counterparts.
Providing Strategic Support to Companies
We provide marketing, design, legal, business, media, and other support to a select number of early-stage companies producing clean and plant-based products. For established companies, we help their products succeed in the marketplace by mobilizing millions of supportive consumers to encourage their sale in stores, restaurants, and foodservice outlets.
Raising animals for food requires massive amounts of land, food, energy, and water and causes immense animal suffering.
Climate Change
Globally, animal agriculture is responsible for more greenhouse gases than all the world’s transportation systems combined. According to the United Nations, a global shift toward a vegan diet is necessary to combat the worst effects of
climate change.
Water Use
It takes an enormous amount of water to grow crops for animals to eat, clean filthy factory farms, and give animals water to drink. A single cow used for milk can drink up to 50 gallons of water per day—or twice that amount in hot weather—and
it takes 683 gallons of water to produce just 1 gallon of milk. It takes more than 2,400 gallons of water to produce 1 pound of beef, while producing 1 pound of tofu only requires 244 gallons of water. By going vegan, one person can
save approximately 219,000 gallons of water a year.
Pollution
Animals raised for food in the U.S. produce many times more excrement than does the entire human population of the country. According to the U.S. Environmental Protection Agency (EPA), animals on U.S. factory farms produce about 500 million
tons of manure each year. With no animal sewage processing plants, it is most often stored in waste “lagoons” (which can be seen in aerial views of factory farms) or it gets sprayed over fields.Runoff from factory farms and livestock
grazing is one of the leading causes of pollution in our rivers and lakes. The EPA notes that bacteria and viruses can be carried by the runoff and that groundwater can be contaminated.
Join the fight and promote better living
